A passionate and motivated Senior Product Designer with a strong background in visual design, always putting humans first. Throughout my career I specialized in startups, shaping design teams and advocating design to non-designers.
A passionate and motivated Senior Product Designer with a strong background in visual design.
Hallöchen. How's it going today in
Berlin?
Available for full time positions in Berlin / remote
Hallöchen. How's it going
today in
today in
Berlin?
Available for full time positions
in Berlin / remote
in Berlin / remote
experience
Ever heard of Konjac?
Shileo
D2C brand offering novel beneficiary products based on a Southeast Asian superfood, adapted for the EU market without compromising taste or satiety experience.
Make spreadsheets & data great again
Fairmas
Specialized B2B SaaS company developing BI products enabling better data-driven decision making to maximize potential property profit.
Hustling with future unicorns
Techstars
A 3 month, highly selective mentorship-driven accelerator led by METRO and Techstars to scale 10 early-stage hospitality tech startups.
The gap between insights and actions
Vimeda
B2C at-home medical self-tests for health parameters, combining personalized health insights and lifestyle recommendations based on biomarker analysis.
FOMOing investors
Spacefood
Role
Visual Design Strategist
Industry
SpaceTech
Type
Freelance
Company
Startup producing dehydrated, plant-based foods optimized to support the endurance and well-being of astronauts on space missions.
Responsibilities
Shaped brand narrative for seed investment round
Designed storytelling & investor pitch
Prepared the founder for high-stakes pitching
Designed storytelling & investor pitch
Prepared the founder for high-stakes pitching
Ever heard of Konjac?
Shileo
Role
Visual Design Lead
Industry
Consumer Goods
Type
Freelance
Company
D2C brand offering novel beneficiary products based on a Southeast Asian superfood, adapted for the EU market without compromising taste or satiety experience.
Responsibilities
Translated an unfamiliar product for EU consumer
Structured visual assets for founder-led execution
Streamlined cross-channel visual language
Structured visual assets for founder-led execution
Streamlined cross-channel visual language
Make spreadsheets & data great again
Fairmas
Role
Senior Product Designer
Industry
Hospitality finance
Type
Full time
Company
Specialized B2B SaaS company developing BI products enabling better data-driven decision making to maximize potential property profit.
Responsibilities
Defined design workflows within cross-team sprints
Structured visual assets for founder-led execution
Initiated consolidating company documentation
Structured visual assets for founder-led execution
Initiated consolidating company documentation
Hustling with future unicorns
Techstars
Role
Design associate
Industry
Startup Acceleration / VC
Type
Full time
Company
A 3 month, highly selective mentorship-driven accelerator led by METRO and Techstars to scale 10 early-stage hospitality tech startups.
Responsibilities
Aligned business constraints with design decisions
Drove fast iteration across pivots and changing needs
introduced design processes to non-designer founders
Drove fast iteration across pivots and changing needs
introduced design processes to non-designer founders
The gap between insights and actions
Vimeda
Role
Senior Product Designer
Industry
HealthTech
Type
Agency client
Company
B2C at-home medical self-tests for health parameters, combining personalized health insights and lifestyle recommendations based on biomarker analysis.
Responsibilities
Turned medical complexity into usable experiences
Optimized key flows from a physical to a digital product
Improved and expanded key features and screens
Optimized key flows from a physical to a digital product
Improved and expanded key features and screens
education
Erasmus For Young Entrepreneurs
Sep 2014 - Feb 2015
Berlin, Germany
Sep 2014 - Feb 2015
Berlin, Germany
Internship, Design Entrepreneur
Mentorship program for aspiring entrepreneurs to learn from experienced entrepreneurs in the EU.
✦ Identified and analyzed areas for improvement
✦ Explored innovative business models for the product
✦ Developed identity strategies via branding, sales & marketing
Mentorship program for aspiring entrepreneurs to learn from experienced entrepreneurs in the EU.
✦ Identified and analyzed areas for improvement
✦ Explored innovative business models for the product
✦ Developed identity strategies via branding, sales & marketing
Shenkar College of Engineering, Design and Art
2007 - 2011
Tel Aviv, Israel
2007 - 2011
Tel Aviv, Israel
B.Design, Industrial Design
Studies focused on developing thoughtful, user-centred products with a focus on conceptual development, form, materials, and production processes.
✦ Worked across critique, iteration, and project-based studios
✦ Design methods (2D/3D) & critical thinking skills for creative
problem-solving.
✦ Investigated user needs through research and contextual analysis
Studies focused on developing thoughtful, user-centred products with a focus on conceptual development, form, materials, and production processes.
✦ Worked across critique, iteration, and project-based studios
✦ Design methods (2D/3D) & critical thinking skills for creative
problem-solving.
✦ Investigated user needs through research and contextual analysis
skills
UCD
UXUI
Brand & Identity
Design Thinking
Agile
Lean
Handoff & Documentation
Emotional Intelligence
Empathy
Self Awareness
Cultural Sensitivity
NVC
Collaboration
Solution Mindset
Initiator
Critical Thinking
Conflict Resolution
Autodidact
Passionate
Growth Mindset
Storytelling
Out of the Box
Public Speaking
Shaping Design Teams
Tools
- Figma
- Adobe
- Sketch
- Affinity
- Miro
- Notion
- Maze
- Zeroheight
- Slack
- Linear
- Asana
- Jira
Tools
- Figma
- Adobe
- Sketch
- Affinity
- Miro
- Notion
- Maze
- Zeroheight
- Slack
- Linear
- Asana
- Jira
Languages
English 🇺🇸
Don’t ask me to rap though
C2
Spanish 🇲🇽🇦🇷
I have a mixed Mexican-Argentinian dialect
Native
Hebrew 🇮🇱
Yes, I belong to the approximately 0.11% - 0.19% of the world's population who speak it
Native
German 🇩🇪
Only in my Feierabende
~B2
Portuguese & Italian 🇧🇷🇮🇹
Conditioned to region and speed
Understanding
CSS & HTML 💻
You should definitely hire a front-end developer anyway
Basic
passions
Believe it or not, despite me being deeply passionate about my profession, there is more to me. Here is a small glimpse of who I am, when I am not working, eating, sleeping or cuddling with my dog Lana.
The twilight zone between
the technical and the human
the technical and the human
How I use AI in my design process
After the internet and smartphones, AI has increasingly been changing our lives and interactions forever, and it is here to stay.
AI usage
I treat AI as part of the thinking environment. It functions as a thought partner, accelerating deep research, as a second brain for explorations and ideas - while the responsibility for judgment and creative decisions remains human.
Used well, it acts as an extension that multiplies and amplifies output - all while never forgetting to say “you’re right!”.
AI fluency is less about adoption and more about judgment. It means knowing where it genuinely contributes, how to question its outputs, and how to integrate it responsibly without distorting the process. Used this way, AI strengthens decision-making rather than replacing it.
Used well, it acts as an extension that multiplies and amplifies output - all while never forgetting to say “you’re right!”.
AI fluency is less about adoption and more about judgment. It means knowing where it genuinely contributes, how to question its outputs, and how to integrate it responsibly without distorting the process. Used this way, AI strengthens decision-making rather than replacing it.
Strategy &
Conceptualization
Conceptualization
Generating strategic angles to challenge initial patterns.
Synthesizing complex context to cohesive insights.
Structuring fragmented thoughts into coherent frameworks.
Synthesizing complex context to cohesive insights.
Structuring fragmented thoughts into coherent frameworks.
Visual Exploration
Translating abstract terms into concrete visual references.
Exploring aesthetics outside standard visual habits.
Visualizing divergent concepts for quick/early validation.
Exploring aesthetics outside standard visual habits.
Visualizing divergent concepts for quick/early validation.
Communication
Articulating the strategic rationale behind decisions.
Translating intent into technical stakeholder language.
Removing ambiguity to ensure concepts survive handoff.
Translating intent into technical stakeholder language.
Removing ambiguity to ensure concepts survive handoff.
Experimentating
Testing tools to distinguish between genuine value and hype.
Learning the mechanical limits before deployment in actual projects.
Building technical literacy for future responsible integration.
Learning the mechanical limits before deployment in actual projects.
Building technical literacy for future responsible integration.
faq
Perhaps some of these questions can help clear up questions you may have for me.
I am flexible to the contract requirements. My personal preference would be to have 2-3 weeks of time in advance of the starting date to settle my affairs, however I am available immediately.
I am based in Berlin and have an EU passport (as well as Argentinian, Mexican and Israeli birthrights if that helps). I am happy to work hybrid or in-office in Berlin (no relocations) or Remote worldwide. My preferences would be remote or hybrid where I can bring my friendly doggy Lana with me.
As the market keeps changing drastically in the past decade, the need and definition of the PM role changed too. Despite having built teams from zero, onboarded and mentored designers, collaborated closely with developers and stakeholders and led many projects - it was not part of a PM role, but a senior/lead designer in most of today's definitions.
Also, I really love being a hands-on designer. But I'm happy to talk opportunities.
Also, I really love being a hands-on designer. But I'm happy to talk opportunities.
While both forms of employment have positive and negative aspects - I like to switch every few years between self employment to full-employment. It allows me to keep my design and human muscles fit and strengthen different skills (right now I am looking forwards to collaboration with bigger teams, learning from colleagues, office dynamics/politics, fixed schedule, changing vibes, new opportunities, working in-depth, less paperwork hassle, income stability).
This website and my current career search is focusing on switching from self employment to full time employment only. Please note - according to German labor law, it is not permitted to work full time for only one client as it is considered false self-employment (Scheinselbstständigkeit) and determined by work conditions and not by hours.
yes - upon request I am happy to share key contacts of my previous hiring managers and/or clients who would be able to answer any questions you may have.
Auf Wiedersehen
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Strategy &
Conceptualization
Conceptualization
Generating strategic angles to challenge initial patterns.
Synthesizing complex context to cohesive insights.
Structuring fragmented thoughts into coherent frameworks.
Strategy & Conceptualization
Visual Exploration
Translating abstract terms into concrete visual references.
Exploring aesthetics outside standard visual habits.
Visualizing divergent concepts for quick/early validation.
Visual Exploration
Communication
Articulating the strategic rationale behind decisions.
Translating intent into technical stakeholder language.
Removing ambiguity to ensure concepts survive handoff.
Communication
Experimenting
Testing tools to distinguish between genuine value and hype.
Learning the mechanical limits before deployment in actual projects.
Building technical literacy for future responsible integration.
Experimenting
The twilight zone between the technical and the human
After the internet and smartphones, AI has increasingly been changing our lives and interactions forever, and it is here to stay.
I treat AI as part of the thinking environment. It functions as a thought partner, accelerating deep research, as a second brain for explorations and ideas - while the responsibility for judgment and creative decisions remains human.
Used well, it acts as an extension that multiplies and amplifies output - all while never forgetting to say “you’re right!”.
AI fluency is less about adoption and more about judgment. It means knowing where it genuinely contributes, how to question its outputs, and how to integrate it responsibly without distorting the process. Used this way, AI strengthens decision-making rather than replacing it.
I treat AI as part of the thinking environment. It functions as a thought partner, accelerating deep research, as a second brain for explorations and ideas - while the responsibility for judgment and creative decisions remains human.
Used well, it acts as an extension that multiplies and amplifies output - all while never forgetting to say “you’re right!”.
AI fluency is less about adoption and more about judgment. It means knowing where it genuinely contributes, how to question its outputs, and how to integrate it responsibly without distorting the process. Used this way, AI strengthens decision-making rather than replacing it.
How I use AI in my design process
