Shileo
Role
Visual Design Lead
Visual Design Lead
Industry
Consumer Goods
Consumer Goods
Type
Freelance
Freelance
brand
Emulating the utilitarian aesthetic of standard-issue space rations, the packaging features high-transparency materials and bold, industrial typography, allowing the vibrant textures of the food to serve as the primary visual element.
Challenge
Under a tight deadline, Co-Founder and CEO Evgeny and the team asked me to shape a narrative for a critical event where they would introduce their idea for the first time, in front of a crowd that included potential investors.
Packaging
Emulating the utilitarian aesthetic of standard-issue space rations, the packaging features high-transparency materials and bold, industrial typography, allowing the vibrant textures of the food to serve as the primary visual element.
To anchor the surreal visuals, the brand utilizes a flat, geometric aesthetic inspired by aerospace heritage.
Iconography
To anchor the surreal visuals, the brand utilizes a flat, geometric aesthetic inspired by aerospace heritage.
packaging 0.2
Due to technical problems with the sticker manufacturer, the founders returned for an adjustment in packaging - and an opportunity for refreshed design
Packaging
Emulating the utilitarian aesthetic of standard-issue space rations, the packaging features high-transparency materials and bold, industrial typography, allowing the vibrant textures of the food to serve as the primary visual element.
impact
Spacefood secured acceptance into the ESA BIC program and funding using the pitch as part of their submitted application.
The strategic positioning, visual language, and pitch framework continue to anchor their brand.
impact
Spacefood secured acceptance into the ESA BIC program and funding using the pitch as part of their submitted application.
The strategic positioning, visual language, and pitch framework continue to anchor their brand.
