Challenge
Under a tight deadline, Co-Founder and CEO Evgeny and the team asked me to shape a narrative for a critical event where they would introduce their idea for the first time, in front of a crowd that included potential investors.
The objective was to turn a complex intersection of markets: Food, Tech, and Space into a clear, investor-ready story.
Challenge
Under a tight deadline, Co-Founder and CEO Evgeny and the team asked me to shape a narrative for a critical event where they would introduce their idea for the first time, in front of a crowd that included potential investors.
The contrasting aesthetics grounds the high-tech nature of space exploration in warmth, humor, and human relatability.
To anchor the surreal visuals, the brand utilizes a flat, geometric aesthetic inspired by aerospace heritage.
Iconography
To anchor the surreal visuals, the brand utilizes a flat, geometric aesthetic inspired by aerospace heritage.
The palette contrasts deep void greys against vibrant signal tones such as Mars red, Earth blue, and starlight gold - creating a visual language that feels both technical
and authoritative.
and authoritative.
It was crucial for the content to be backed up by proven data and facts in order to build credibility and prove the team's expertise and experience in the market.
Nonetheless, the delivery of the message was just as important. It had to be clear and confident in order to capture the attention of the right investors.
Nonetheless, the delivery of the message was just as important. It had to be clear and confident in order to capture the attention of the right investors.
Packaging
Emulating the utilitarian aesthetic of standard-issue space rations, the packaging features high-transparency materials and bold, industrial typography, allowing the vibrant textures of the food to serve as the primary visual element.
Approach
Acting as a strategic partner, I moved beyond simple slide design to restructure their entire value proposition.
While the core brand identity builds a playful, human connection with Earth-bound consumers, the investor pitch required a strategic shift in tone.
The palette moves away from the playful brightness of the consumer brand into deep void blacks, neon cyans, and Martian ochres.
The palette moves away from the playful brightness of the consumer brand into deep void blacks, neon cyans, and Martian ochres.
the long-term goal
We wanted investors to understand how far their capital can get humanity - producing food on the Moon and Mars.
space market
I conducted competitive analysis to validate market fit, translated technical data and positioned the company not just as a food brand, but as a key player in a trillion-dollar (not so) futuristic industry.
It was crucial for the content to be backed up by proven data and facts in order to build credibility and prove the team's expertise and experience in the market.
Nonetheless, the delivery of the message was just as important. It had to be clear and confident in order to capture the attention of the right investors.
Nonetheless, the delivery of the message was just as important. It had to be clear and confident in order to capture the attention of the right investors.
It was crucial for the content to be backed up by proven data and facts in order to build credibility and prove the team's expertise and experience in the market.
Nonetheless, the delivery of the message was just as important. It had to be clear and confident in order to capture the attention of the right investors.
Nonetheless, the delivery of the message was just as important. It had to be clear and confident in order to capture the attention of the right investors.
the concept
To make Spcefood truly stand out and be a memorable startup, it was important for the storytelling to convey the team's personality and passion for space.
Long before thinking of Spacefood, the co-founder and CEO, Evgeny (aka Buryat Sky), spent endless hours from a very young age stargazing at the skies from his hometown in Siberia. Developing a deep obsession with... Spaceships.
It was crucial for the content to be backed up by proven data and facts in order to build credibility and prove the team's expertise and experience in the market.
Nonetheless, the delivery of the message was just as important. It had to be clear and confident in order to capture the attention of the right investors.
Nonetheless, the delivery of the message was just as important. It had to be clear and confident in order to capture the attention of the right investors.
While the core brand identity builds a playful, human connection with Earth-bound consumers, the investor pitch required a strategic shift in tone.
The palette moves away from the playful brightness of the consumer brand into deep void blacks, neon cyans, and Martian ochres.
The palette moves away from the playful brightness of the consumer brand into deep void blacks, neon cyans, and Martian ochres.
To anchor the surreal visuals, the brand utilizes a flat, geometric aesthetic inspired by aerospace heritage.
"transmission" from the iss
So we made his lifelong dream come true, and we sent him to space.
Using a special effects video of a "transmission" from the International Space Station serves another clear advantage: the ability to share the recorded presentation digitally, but with the element of surprise and a personal touch.
Using a special effects video of a "transmission" from the International Space Station serves another clear advantage: the ability to share the recorded presentation digitally, but with the element of surprise and a personal touch.
physical presence
Creating a recorded pitch is not only a memorable gimmick, but it also saves time, reduces the stress of memorizing scripts and makes it easy to add or edit content for future presentations and formats.
We had no doubt that we could not stay 100% digital during the event itself.
Inspired by the high-altitude skydiving project "Red Bull Stratos" led by Austrian skydiver Felix Baumgartner (who, unfortunately, passed away in 2025), we found a way to bring our CEO back to earth.
Inspired by the high-altitude skydiving project "Red Bull Stratos" led by Austrian skydiver Felix Baumgartner (who, unfortunately, passed away in 2025), we found a way to bring our CEO back to earth.
To anchor the surreal visuals, the brand utilizes a flat, geometric aesthetic inspired by aerospace heritage.
the comeback
As curiosity piqued, Evgeny made the grand entrance and joined the crowd. Just in time for the final CTA, Q&A, networking and tastings.
delivery
Watch the full pitch video below, or click through the static presentation here.
impact
Spacefood secured acceptance into the ESA BIC program and funding using the pitch as part of their submitted application.
The strategic positioning, visual language, and pitch framework continue to anchor their brand.
impact
Spacefood secured acceptance into the ESA BIC program and funding using the pitch as part of their submitted application.
The strategic positioning, visual language, and pitch framework continue to anchor their brand.
future
The team is currently co-developing together with Blue Orbit Space Systems the alpha prototype, "Arc Box One", for food preservation using cold atmospheric plasma technology.
future
The team is currently
co-developing together with
Blue Orbit Space Systems the alpha prototype, "Arc Box One", for food preservation using cold atmospheric plasma technology.
co-developing together with
Blue Orbit Space Systems the alpha prototype, "Arc Box One", for food preservation using cold atmospheric plasma technology.
