A passionate and motivated Senior Product Designer with a strong background in visual design, always putting humans first. Throughout my career I specialized in startups, shaping design teams and advocating design to non-designers.
Startup producing dehydrated, plant-based foods optimized to support the endurance and well-being of astronauts on space missions.
Responsibilities
Shaped brand narrative for seed investment round Designed storytelling & investor pitch Prepared the founder for high-stakes pitching
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Ever heard of Konjac?
Shileo
Role
Visual Design Lead
Industry
Consumer Goods
Type
Freelance
Market adaptation
Visual infrastructure
Brand & Identity
Company
D2C brand offering novel beneficiary products based on a Southeast Asian superfood, adapted for the EU market without compromising taste or satiety experience.
Responsibilities
Translated an unfamiliar product for EU consumer Structured visual assets for founder-led execution Streamlined cross-channel visual language
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Make spreadsheets & data great again
Fairmas
Role
Senior Product Designer
Industry
Hospitality finance
Type
Full time
Heavy data
Scrum
First design hire
Company
Specialized B2B SaaS company developing BI products enabling better data-driven decision making to maximize potential property profit.
Responsibilities
Defined design workflows within cross-team sprints Structured visual assets for founder-led execution Initiated consolidating company documentation
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Hustling with future unicorns
Techstars
Role
Design associate
Industry
Startup Acceleration / VC
Type
Full time
Design Enablement
Multidisciplinary
Cross-Functional
Company
A 3 month, highly selective mentorship-driven accelerator led by METRO and Techstars to scale 10 early-stage hospitality tech startups.
Responsibilities
Aligned business constraints with design decisions Drove fast iteration across pivots and changing needs introduced design processes to non-designer founders
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The gap between insights and actions
Vimeda
Role
Senior Product Designer
Industry
HealthTech
Type
Agency client
Data Visualization
Conversion
End2end
Company
B2C at-home medical self-tests for health parameters, combining personalized health insights and lifestyle recommendations based on biomarker analysis.
Responsibilities
Turned medical complexity into usable experiences Optimized key flows from a physical to a digital product Improved and expanded key features and screens
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Education
Erasmus For Young Entrepreneurs
Sep 2014 - Feb 2015 Berlin, Germany
Mentorship program for aspiring entrepreneurs to learn from experienced EU entrepreneurs.
Internship, Design Entrepreneur
Identified and analyzed areas for improvement Explored innovative business models for the product Developed identity strategies via branding, sales & marketing
Shenkar College of Engineering, Design and Art
2007 - 2011 Tel Aviv, Israel
Mentorship program for aspiring entrepreneurs to learn from experienced EU entrepreneurs.
B.Design, Industrial Design
Worked across critique, iteration, and project-based studios Design methods (2D/3D) & critical thinking skills for creative problem-solving. Investigated user needs through research and contextual analysis